10 September 2013

#HappinessServed:) Campaign Launched on 7 September 2013 in Tiong Bahru

I was thrilled when I got to know about this Campaign being launched in Tiong Bahru on 7 September 2013. This is where I grew up and I am still staying around this area. There are fond memories from this place.

This event is Singapore's first #HappinessServed:) Campaign which aims at building a culture of appreciation in Singapore's service industry, more than fifty local businesses in Tiong Bahru have come together with a common goal of showing the public that good service is very much alive in their community!
(L-R) Coreen Wong of Dough & Grains, Wang Zhiling of Wangz Hotel, Aaron Goh of D-Flat Studios, Loh Teck Seng of Teck Seng Soya Bean, Andrew Ho of Link Hotel and Nai Yong Chew of Asia Fruit Store.

A recent survey by market research group Taylor Nelson Sofres (TNS), revealed that 87 per cent of service providers (across industries such as retail, F&B, hospitality, etc) cited customer appreciation motivated them to perform better and go the extra mile. Customer support also ranked highly on encouraging businesses to up the ante on delivering quality service experiences.

On that day, we took a walk around Tiong Bahru Estate and Ms. Coreen Wong, owner of Dough & Grains and resident of Tiong Bahru was sharing with us, "Customers have a part to play in the service quality equation. They need to recognise great service, by letting our service professionals know that they're doing it right and hence motivate them to do better. At the end of the day, it is a basic human need to want to be acknowledged and valued for our contributions, no matter how great or small. Businesses too, have a responsibility to invest in training and motivating their staff to deliver exceptional service."

Mr. Nai Yong Chew, owner of Asia Fruit Store, also shared that customers are very important and by providing great service will both benefit the customers and the store owners. 

Ms. Wang Zhiling of Wangz Hotel also shared with us that their staff have undergone training and they are all given this little booklet to constantly practise the essential steps in providing good service.

Jay, from Tiong Bahru Bakery, told us that being professional in his job is essential and the staff are well-trained in product knowledge to provide their best service to the customers. And Jay is always putting on his cheerful smile to his customers. Thumb ups for his great smile!

#HappinessServed:) encourages customers to recognise good service via the popular social media application, Instagram. The campaign runs from 7 to 22 September 2013, at the Tiong Bahru Estate, known for its diverse business mix of modern bistros, traditional eateries, quirky lifestyle stores, and cosmopolitan demographic.

The public is invited to join in the celebration and recognise their favourite service staff and businesses in 3 easy steps:
  • Visit any participating store in the neighbourhood
  • Snap an image of the service staff who served you well
  • Upload the image with the hashtag #HappinessServed:) and add the store's geo-location on Instagram
#HappinessServed:) counters placed in participating stores will add up all the votes in real time, providing instant recognition to the businesses and service personnel for their outstanding service.

Play the video to learn more about how this voting works

Not on Instagram? To participate, just fill in the names of your favourite store and staff on voting slips and drop them into voting boxes located at various collection points on-site.

The business, store and service staff with the highest votes will be announced when the campaign closes on 22nd September 2013.

For more information, do visit http://HappinessServed.sg


  1. This is a great campaign to show our appreciation to the service staff. Often we complain but take good service for granted.

    1. Yes, I agreed. It's a great motivation platform for the service staff and even a smile will make their day.